TY - BOOK AU - Perreault William D AU - Mccarthy Jerome E TI - Basic Marketing: A Global-Managerial Approach SN - 0-07-059410-4 U1 - 658.8 PER PY - 2005/// CY - New Delhi PB - Tata McGraw-Hill Publishing Company Limited KW - Advertising ; Buying Behaviour ; Consumer Market ; Marketing Environment ; Marketing Ethics ; Market N1 - Transferred from F1 Library ER -