TY  - BOOK
AU  - Perreault William D
AU  - Mccarthy Jerome E
TI  - Basic Marketing: A Global-Managerial Approach
SN  - 0-07-059410-4
U1  - 658.8  PER 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Advertising ; Buying Behaviour ; Consumer Market ; Marketing Environment ; Marketing Ethics ; Market
N1  - Transferred from F1 Library
ER  -