TY  - BOOK
AU  - Assael, Henry
TI  - Consumer Behaviour and Marketing Action
SN  - 9812401229
U1  - 658.8342  ASS 
PY  - 2001///
CY  - New Delhi
PB  - Thompson Learning
KW  - Action
KW  -  Behaviour
KW  - Consumer
KW  - Consumer and Cultural Influences
KW  - Consumer Behaviour
KW  - Consumer Dec
N1  - Transferred from F1 Library
ER  -