TY  - BOOK
AU  - Aaker, David A
AU  - Day, George S
AU  - Kumar, V
TI  - Marketing Research
SN  - 9971-51-389-7
U1  - 658.83  AAK 
PY  - 2004///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing Research
N1  - Transferred from F1 Library
ER  -