TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Michael
TI  - Principles of Marketing
SN  - 81-203-2349-1
U1  - 658.8  KOT 
PY  - 2004///
CY  - New Delhi
PB  - Prentice Hall of India Private Limited
KW  - Marketing
N1  - Transferred from F1 Library
ER  -