TY  - BOOK
AU  - Ries, Al
AU  - Ries, Laura
TI  - Origin of Brands: Discover the Natural Laws of Product Innovation & Business Survival
SN  - 0-06-057014-8
U1  - 658.827  RIE 
PY  - 2004///
CY  - New Delhi
PB  - Harper Business
KW  - Brand Management
N1  - Transferred from F1 Library
ER  -