TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand Positioning: Strategies for Competitive Advantage
SN  - 0-07-058159-2
U1  - 658.827  SEN 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Brand Management
N1  - Transferred from F1 Library
ER  -