TY  - BOOK
AU  - Smith, P R
AU  - Taylor, Jonathan
TI  - Marketing Communication: An Integrated Approach
SN  - 81-7554-288-8
U1  - 658.80201  SMI 
PY  - 2005///
CY  - New Delhi
PB  - Kogan Page Ltd
KW  - Marketing Communication
N1  - Transferred from F1 Library
ER  -