TY  - BOOK
AU  - CHARAN,RAM
TI  - What the Consumer Wants You to Know: How Everybody Needs to Think Differently About Sales
U1  - 658.85 CHA 
PY  - 2007///
CY  - New Delhi
PB  - Penguin Books
KW  -  Consumer
KW  -  Differently
KW  -  Everybody
KW  -  How
KW  -  Know
KW  -  Needs
KW  -  Sales
KW  -  Think
KW  -  Wants
KW  - About
N1  - Management of Marketing
ER  -