TY - BOOK AU - Srinivasan R TI - Case Studies in Marketing: India Context SN - 81-203-2771-3 U1 - 658.8072 SRI PY - 2005/// CY - New Delhi PB - Tata McGraw-Hill Publishing Company Limited KW - International Marketing - Case Study ; Marketing - Case Study ; Services Marketing - Case Study N1 - Transferred from F1 Library ER -