TY  - BOOK
AU  - Hill, Sam
AU  - Lederer, Chris
TI  - Infinite Asset: managing brands to build new value
SN  - 1-57851-249-2
U1  - 658.827  HIL 
PY  - 2001///
CY  - Boston
PB  - Harvard Business School Press
KW  - Branding
N1  - Transferred from F1 Library
ER  -