TY  - BOOK
AU  - Schultz Don E
AU  - Lauterborn Robert F
AU  - Tannenbaum Stanley I
TI  - Integrated Marketing Communications
SN  - 0-8442-3363-3
U1  - 658.80201  SCH 
PY  - 1993///
CY  - Lincolnwood
PB  - NTC Business Books
KW  - Compensation ; Marketing Communications
N1  - Transferred from F1 Library
ER  -