TY - BOOK AU - Schultz Don E AU - Lauterborn Robert F AU - Tannenbaum Stanley I TI - Integrated Marketing Communications SN - 0-8442-3363-3 U1 - 658.80201 SCH PY - 1993/// CY - Lincolnwood PB - NTC Business Books KW - Compensation ; Marketing Communications N1 - Transferred from F1 Library ER -