TY  - BOOK
AU  - Mathur, U C
TI  - Product and Brand Management
SN  - 81-7446-549-9
U1  - 658.827  MAT 
PY  - 2007///
CY  - New Delhi
PB  - Excel Books
KW  - Brand Management
N1  - Transferred from F1 Library
ER  -