TY  - BOOK
AU  - Aaker, David A
AU  - Day, George S
AU  - Kumar V
TI  - Marketing Research
SN  - 81-265-0806-X
U1  - 658.83 AAK 
PY  - 2007///
CY  - New Delhi
PB  - Wiley and Sons
KW  - Marketing Research
N1  - Transferred from F1 Library
ER  -