TY  - BOOK
AU  - Belch, George. E
AU  - Belch, Michael. A
TI  - Advertising and Promotion: An Integrated marketing communications perspective
SN  - 978-0-07-014496-5
U1  - 659.1 BEL 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Advertising ; Integrated Marketing
N1  - Transferred from F1 Library
ER  -