TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic Brand Management : Building, Measuring & Managing Brand Equity
SN  - 9788131756898
U1  - 658.827 KEL 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  -  Building
KW  -  Management
KW  - Brand
N1  - Brand Management(658.827)
ER  -