TY  - BOOK
AU  - Christopher, Matin
AU  - Payne, Adrian
AU  - Ballantyne, David
TI  - Relationship Marketing : Bringing quality, customer service and marketing together
SN  - 9780750609784
U1  - 658.8 CHR 
PY  - 1991///
CY  - Oxford
PB  - Butterworth-Heinemann Ltd.
ER  -