TY  - BOOK
AU  - GUMMESSON,EVERT
TI  - Total Relationship Marketing
U1  - 658.812  GUM 
PY  - 2002///
CY  - Oxford
PB  - Elsevier
KW  -  Relationship
KW  -  Total
KW  - Marketing
N1  - Customer Relations(658.812)
ER  -