TY  - BOOK
AU  - Appannaiah, H R
AU  - Ramanath, H R
TI  - Marketing Management
SN  - 9789351423867
U1  - 658.8 APP 
PY  - 2014///
CY  - Himalaya Publishing House
PB  - Mumbai
KW  - Marketing
KW  - Marketing - management
ER  -