TY  - BOOK
AU  - ACKERMANN,FRAN
AU  - BROWN,IAN
AU  - EDEN,COLIN
TI  - The Practice of Marketing Strategy: a step by step guide
U1  - 658.4012  ACK 
PY  - 2005///
CY  - New Delhi
PB  - Response Books
KW  -  Marketing
KW  -  Practice
KW  -  Strategy
KW  -  step
KW  - guide
N1  - Strategic management
ER  -