TY  - BOOK
AU  - JAIN,GAUTAM RAJ
AU  - AHLUWALIA,RAUNICA
TI  - Marketing Communication Industry: Entrepreneurial Case studies
U1  - 658.800954  JAI 
PY  - 2008///
CY  - New Delhi
PB  - Response Books
KW  -  Communication
KW  -  Entrepreneurial
KW  -  Industry
KW  -  Marketing
KW  -  studies
KW  - Case
N1  - Strategic management
ER  -