TY  - BOOK
AU  - TIWARI,SANJAY
TI  - The (Un) Common Sense of Advertising: Getting the Basics Right
U1  - 659.1  TIW 
PY  - 2007///
CY  - New Delhi
PB  - Response Books
KW  -  Advertising
KW  -  Basics
KW  -  Common
KW  -  Getting
KW  -  Right
KW  -  Sense
KW  - (Un)
N1  - Strategic management
ER  -