TY  - BOOK
AU  - Ryder,Rodney D
AU  - Madhavan,Ashwin
TI  - Intellectual property and business : The power of intangible assets
SN  - 9788132117919 
U1  - 346.048 RYD 23
PY  - 2014///
CY  - New Delhi
PB  - Sage
KW  - Intellectual property
KW  - United States
N1  - Includes bibliographical references and index; The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation
ER  -