TY  - BOOK
AU  - Brown, Tom J
AU  - Suter, Tracy A
AU  - Churchill, Gilbert A
TI  - Marketing Research: Customer Insights and Managerial Action
SN  - 9788131529409
U1  - 658.83 
PY  - 2014///
CY  - Andover
PB  - Cengage Learning
KW  - Marketing Research
KW  - Customer Insights
KW  - Managerial Action
ER  -