TY  - BOOK
AU  - Crom,  J. Oliver
AU  - Crom, Micheal
TI  - Sales Advantage : how to get it, keep it and Sell More Than Ever
SN  - 9780739321614
U1  - 658.81 CRO 
PY  - 2007///
CY  - Ashland
PB  - Blackstone Audio, Inc.
N1  - The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. 

Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to
ER  -