TY - BOOK AU - CLOW KENNETH E AU - BAACK DONALD TI - Integrated Advertising, Promotion, and Marketing Communications U1 - 659.1 CLO PY - 2008/// CY - New Delhi PB - Prentice-Hall Of India KW - Communications KW - Comunications KW - Integrated KW - Marketing KW - Promotion KW - Advertising, N1 - Advertising & public relations(659) ER -