TY  - BOOK
AU  - CLOW KENNETH E
AU  - BAACK DONALD
TI  - Integrated Advertising, Promotion, and Marketing Communications
U1  - 659.1  CLO 
PY  - 2008///
CY  - New Delhi
PB  - Prentice-Hall Of India
KW  -  Communications
KW  -  Comunications
KW  -  Integrated
KW  -  Marketing
KW  -  Promotion
KW  - Advertising,
N1  - Advertising & public relations(659)
ER  -