TY  - BOOK
AU  - Bossidy, Larry 
AU  - Charan, Ram
TI  - Confronting Reality : Doing What Matters to Get Things Right
SN  - 9780739313282
U1  - 658 BOS 
PY  - 2004///
CY  - New York
PB  - Random House
N1  - Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it. Through a completely new way to understand and use the business model as the primary tool for confronting reality—a breakthrough that will become the management innovation of this decade—you’ll know sooner rather than later whether your fundamental business premise is under assault, where your best opportunities lie, what you should change and what you should leave alone, and how to realistically plan the future of your business
ER  -