TY  - BOOK
AU  - IACOBUCCI, DAWN
AU  - CALDER, BOBBY
TI  - Kellog on Integrated Marketing
SN  - 8126511249
U1  - 658.8  IAC 
PY  - 2007///
CY  - New Delhi
PB  - Wiley India
KW  -  Kellog
KW  - Integrated
N1  - Management of Marketing
ER  -