TY - BOOK AU - HOLLIS, NIGEL TI - Global Brand: How to create and develop lasting brand value in the world market SN - 9780230606227 U1 - 658.827 HOL PY - 2008/// CY - New York PB - Palgrave Macmillan KW - Global KW - How KW - create KW - develop KW - lasting KW - market KW - value KW - world KW - Brand N1 - Brand Management(658.827) ER -