TY  - BOOK
AU  - POWELL, GUY  R
TI  - Marketing Calculator: Measuring and managing return on marketing investment
SN  - 9780470823958
U1  - 658.8  POW 
PY  - 2008///
CY  - New Jersey
PB  - John Wiley & Sons
KW  -  Marketing
KW  -  Measuring
KW  -  investment
KW  -  managing
KW  -  return
KW  - Calculator
N1  - Management of Marketing
ER  -