TY  - BOOK
AU  - Chernatony, Leslie De 
AU  - McDonald, Malcolm
TI  - Creating powerful brands: In consumer, service and industrial markets
SN  - 9780750622400
U1  - 658.827  CHE 
PY  - 1998///
CY  - Woburn
PB  - Butterworth-Heinemann
KW  - Brand Management
N1  - Brand Management(658.827)
ER  -