TY  - BOOK
AU  - Trout,Jack
TI  - Big Brands, Big Trouble : Lessons learned the hard way 
SN  - 0471414328
AV  - HD69.B7 T759 2001
U1  - 658.827 TRO 21
PY  - 2001///
CY  - Chennai
PB  - EastWest Books
KW  - Brand name products
KW  - Success in business
KW  - Competition
ER  -