TY  - BOOK
AU  - RIES AL
AU  - TROUT JACK
TI  - Bottom-up marketing
SN  - 0452264189
U1  - 658.8  RIE 
PY  - 1990///
CY  - New york
PB  - A Plume Book
KW  -  Marketing
KW  - Bottom-up
N1  - Management of Marketing
ER  -