TY  - GEN
AU  - Jain, Subhash C  
AU  - Haley, George T 
TI  - Marketing: Planning and Strategy
SN  - 9788131531778
U1  - 658.802 JAI 
PY  - 2009///
CY  - Delhi
PB  - Cengage Learning India Private Limited
KW  - Marketing-Management
ER  -