TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A
AU  - Purani, Keyoor
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9780070144965
U1  - 659.1  BEL 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  Communications
KW  -  Integrated
KW  -  Marketing
KW  -  Perspective
KW  -  Promotion
KW  - Advertising
N1  - Advertising & public relations(659)
ER  -