TY  - GEN
AU  - Bearden, William O
AU  - Netemeyer, Richard 
AU  - Haws, Kelly L
TI  - Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
SN  - 9781412980180
U1  - 658.83 BEA 
PY  - 2011///
CY  - Thousand Oaks, California
PB  - Sage Publications Inc.
KW  - Marketing Research
KW  - Consumer Behavior-Research
ER  -