TY  - BOOK
AU  - Kumar, Arun
AU  - Meenakshi, N
TI  - Marketing Management
SN  - 9788125920625
U1  - 658.8 KUM 
PY  - 2008///
CY  - New Delhi
PB  - Vikas Publishing House PVT. LTD.
KW  -  Marketing
KW  - Management
N1  - Management of Marketing
ER  -