TY  - BOOK
AU  - Walker, Orville C
AU  - Boyd, Harper W
AU  - Lerreche, Jean-Claude
AU  - Mullins, John W
TI  - Marketing Strategy : A Decision-Focused Approach
SN  - 9780070611436
U1  - 658.802  WAL 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  Decision-Focused
KW  -  Management
KW  -  Marketing
KW  -  Strategy
KW  - Approach
KW  - :
N1  - Management of Marketing
ER  -