TY  - BOOK
AU  - ANDERSON, JAMES C
AU  - NARUS, JAMES A
TI  - Business Market Management : Understanding, Creating, and Delivering value
SN  - 9788131708064
U1  - 658.8  AND 
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education
KW  -  Business
KW  -  Delivering
KW  -  Management
KW  -  Market
KW  -  value
KW  -  Creating,
KW  -  Understanding,
KW  - :
N1  - Management of Marketing
ER  -