TY - BOOK AU - MULLINS, JOHN AU - KOMISAR, RANDY TI - Getting to Plan B: Breaking through to a better business model SN - 9781422135273 U1 - 658.401 MUL PY - 2009/// CY - BOSTON (MASSACHUSETTS) PB - Harvard Business Press KW - Breaking KW - Getting KW - Plan KW - better KW - business KW - model KW - through KW - B N1 - Executive Management ER -