TY  - BOOK
AU  - HEATH, CHIP
AU  - HEATH, DAN
TI  - Switch : How to change things when change is hard
SN  - 9781847940315
U1  - 303.4  HEA 
PY  - 2010///
CY  - London
PB  - Random House Business Books
KW  -  How
KW  -  Switch
KW  -  change
KW  -  hard
KW  -  things
KW  -  when
KW  - :
N1  - Social processes(303)
ER  -