TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E.G
TI  - Services Marketing: Concepts, Strategies and Cases
SN  - 9789386858771
U1  - 658.805  HOF 
PY  - 2017///
CY  - Andover
PB  - Cengage
KW  - Services Marketing
ER  -