TY  - BOOK
AU  - Beri, G.C
TI  - Marketing Research
SN  - 9781259004902
U1  - 658.83  BER 
PY  - 2013///
CY  - Chennai
PB  - McGraw Hill Education (India) Private Limited
KW  - Marketing Research
N2  - The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research
UR  - www.mhhe.com/berimr5e
ER  -