TY  - BOOK
AU  - Mahajan, J P
AU  - Mahajan, Anupama 
TI  - Principles of marketing
SN  - 9789325983359
U1  - 658.8  MAH 
PY  - 2015///
CY  - Noida
PB  - Vikas Publishing House
KW  - Marketing
ER  -