TY  - GEN
AU  - Davis, Scott M
TI  - Shift: The Transformation of Today′s Marketers into Tomorrow′s Growth Leaders
SN  - 9780470388389
U1  - 658.802 DAV 
PY  - 2009///
CY  - San Francisco
PB  - Jessy-Boss
KW  - Marketing
KW  - Technological Innovations
ER  -