TY  - BOOK
AU  - RYAN, DAMIAN
AU  - JONES, CALVIN
TI  - Understanding Digital Marketing : Marketing strategies for engaging the digital generation
SN  - 9780749456856
U1  - 658.872  RYA 
PY  - 1988///
CY  - New Delhi
PB  - Kogan Page
KW  -  Digital
KW  -  Marketing
KW  -  Understanding
KW  -  engaging
KW  -  generation
KW  -  strategies
KW  - :
N1  - Internet marketing,E-commerce
ER  -