TY  - BOOK
AU  - Chitale, A. K
AU  - Gupta, Ravi
TI  - Product Policy and Brand Management: Text and cases
SN  - 9789389347517
U1  - 658.827 CHI 
PY  - 2020///
CY  - New Del;hi
PB  - PHI Learning private Limited
KW  - Brand Managemen
ER  -