TY  - BOOK
AU  - Sheth, Jagadish N
AU  - SISODIA, RAJENDRA
TI  - Rule of Three : Surviving and thriving in competitive markets
SN  - 9781439172933
U1  - 658  SHE 
PY  - 2002///
CY  - New York
PB  - Free Press
KW  -  Rule
KW  -  Surviving
KW  -  Three
KW  -  competitive
KW  -  htriving
KW  -  markets
KW  -  thriving
KW  - :
N1  - General management(658)
ER  -