TY  - BOOK
AU  - MCCARTHY,JEROMEE
AU  - PERREAULT, WILLIAM D
TI  - Essentials  of marketing
SN  - 0256093237
U1  - 658.8  MCC 
PY  - 1991///
CY  - Boston
PB  - Irwin, Boston
KW  - Marketing
N1  - Management of Marketing
ER  -