TY  - GEN
AU  - Richie, Joseph 
AU  - Russell, Karen
AU  - Winston, Tameka
AU  - Taylor, Airielle J
TI  -  Introduction to Film and TV Production: From Concept to Market
SN  - 9781032029948
U1  - 791.430232 RIC 
PY  - 2022///
CY  - New York
PB  - Routledge
KW  - Story Development
KW  - Production
KW  - Marketing
N2  - This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product.

Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project
ER  -