TY  - BOOK
AU  - JONES, JOHN PHILIPS
TI  - When Ads Work: New Pfoof that Advertising Triggers Sales
SN  - 9788120332256
U1  - 659.1  JON 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India PVT. LTD.
KW  -  Advertising
KW  -  New
KW  -  Pfoof
KW  -  Sales
KW  -  Triggers
KW  -  When
KW  -  Work
KW  -  that
KW  - Ads
N1  - Advertising & public relations(659)
ER  -